Agree, it will def be costly and as the $ value of the marketing budget is tied
to token price it's either a very strong flywheel or a fizzle.
They haven't disclosed the exact metrics or expectations re: repeatable
marketing spend / in-game spend, I'll ask this on the next community call. So
far it's just a 30% D1 retention target.
Overall the team seems to be very long term oriented and are going for real
product usage, so I expect after Global Launch to get more transparency on how
things are progressing.